Crafting a beautiful and distinct campaign identity for a creator of beautifully crafted luxury homes.
Our challenge was to create a brand concept that stands out in a conservative market place. Communicating a story that would evoke emotion and feelings that can only be felt with ‘Home.’
Taking the concept of Home as a starting point, The Canopy built a suite of photography, rebranded assets and evocative copywriting that elicit welcoming feelings of warmth and comfort, showing that home is truly where the heart is.
We set out to tell the real story at the heart of the brand;
People, places and pride.
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