The Canopy — AEG Back to top

The powerful marketing behind the trade’s most powerful tools.

Work — AEG PRO18V

AEG is one of the world leaders in professional power tool technology.

By introducing the first transportable drilling machines in 1898, portable powertools were born. Since then, AEG Powertools has been leading the way in new product development.

The Canopy’s challenge was to devise a means of communicating professional trade technology advancements to a mass market and showcase the power, productivity and versatility of the AEG range.

We developed a powerful and recognisable identity to help promote AEG Power Tools core range; PRO18V. The campaign carries across product packaging, in-store POS, online, video and animation, giving a comprehensive performance-driven message to core trade users.

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