H&M

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H&M Hennes & Mauritz AB is a leading global fashion brand with strong values and a clear business concept. H&M has a passion for fashion, a belief in people and a desire to always exceed customers’ expectations – and to do so in a sustainable way.

It was this desire to ‘always exceed customers’ expectations’ that fuelled our work on ‘Make Every Visit Count’, a internally facing corporate goals programme which spanned both print and animation.

H&M wanted to express the importance of their customers to their staff with a fun and friendly staff incentive programme. They wanted to ensure that each and every member of staff makes a difference every day by providing the best customer experience possible.

Sarah Hornett
Account Director - The Canopy

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